Superflux

Founded in 2009 by Anab Jain and Jon Ardern, Superflux is a design studio, consultancy and research lab that constructs speculative worlds and experimental scenarios that allow their clients and themselves to imagine and explore alternate futures. Pioneers of speculative design as a means of broadening perspectives and influencing decision making, Superflux weaves emerging trends in climate, technology, politics, society and culture together with the understanding that humanity occupies just one element in a richly complex system of life. The results are the physical expressions of imaginative journeys towards alternative futures in a climate-altered world. The studio has worked with international organisations, cultural institutions and government offices including Google Al, DeepMind, Microsoft Research, Cabinet Office UK and the Government of the UAE.